Years of experience: 11

Email Marketing ManagerMarketingCRM manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Ayla's Career Path
Sr. CRM ManagerMay. 2024 -
Present
ThimbleSr. CRM Manager
United States
Sr. Lifecycle Marketing ManagerFeb. 2023 -
May. 2024
Self Financial, Inc.Sr. Lifecycle Marketing Manager
• Lead strategy and oversaw execution of growth marketing via CRM channels including email, SMS, in-app, and mobile push in Braze. • Developed the acquisition strategy for a product launch driving +119% net new subscriptions through segmentation and iterative a/b testing. • Collaborated with Product, Analytics, and Engineering to establish automated trigger messaging that aligns with key mile...
Sr. Lifecycle StrategistApr. 2020 -
Nov. 2021
Electronic Arts (EA)Sr. Lifecycle Strategist
Orlando, Florida, United States• Developed 1:1 personalized omni-channel messaging for the Madden NFL player lifecycle driving acquisition, engagement, and retention via email, in-game, and mobile platforms. • Increased new player engagement by +150% through enhanced onboarding of automated tutorial messaging. • Guided the creative execution of 350+ campaign assets annually supporting MARCOM key beats, commercial sales, an...

Ayla's Posts

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    How I can help you

    List management, segmentation, copywriting, HTML dev, on-brand templates, automated flows (welcome, cart, post-purchase), content calendars, A/B testing, and performance reporting to drive results and keep your email strategy sharp.

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    People I am looking for

    I’d love to work with B2B or D2C brands, big or small, and across a wide range of industries. I'm looking for ongoing partnerships to elevate email strategy and boost engagement and retention through personalized, data-driven, and innovative tactics.

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    Experience & Cases

    • 10+ years in B2B & D2C, 6+ years in ecommerce. • +119% subscriptions in 6 months for Self Financial through iterative ad-hoc testing and up-sell automation. • +150% session days YTD for new players in Madden NFL through enhanced onboarding.

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    How to contact

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