New York, New York, United StatesDrove end-to-end strategy, content development, and UX design for the MATTERHORN branded website, educating gastric and GEJ cancer patients on the perioperative treatment journey and supporting adherence with resources, trackers, and caregiver tools Streamlined cross-functional workflows with medical/legal/regulatory (MLR) and development teams, reducing approval bottlenecks and enabling a fa...
Remote WFH-Led the UX and design process of a web app for API Fish called API Assist to help users maintain their aquariums, working closely with engineering to provide a smooth handoff process -Designed monthly and holiday banner ads, social posts, and emails for Belle Tire, contributing to $8 million in additional revenue, CLR cleaning products maintaining a 2.7% engagement rate -Created User Testing...
I launched a successful innovative chocolate brand, overseen branding development, the product development process to research and develop through iteration of recipe/ formula design—Sold B2B - wholesale to some W Hotels Munchie bar and Amenity program.
-Wholesale account (W Hotels, boutique hotels, specialty food stores)
-Acted as Designer to design and develop our packaging (Custom W Hotel’...