New York City Metropolitan AreaPine Lane Partners is a consultancy specializing in product, data and operations support for advertising and media technology companies. ➤ Partner with C-level executives to optimize operations & product strategy to support business growth.
➤ Guide clients through industry accreditation processes, focusing on system integrity and compliance.
➤ Conduct in-depth campaign analysis and create rep...
Jan. 2023 - Apr. 2024
Affinity SolutionsSenior Vice President of Product, Purchase Media Metrics
New York, United States➤ Launched a media planning tool integrating ACR and purchase data.
➤ Combined purchase and media data to create 'Watch+Buy' cohorts.
➤ Developed a dynamic prediction model for high-intent purchasers.
➤ Strengthened partnerships by providing detailed demographic insights.
New York, New York➤ Implemented scaled Agile frameworks and restructured product team roles.
➤ Launched inflight optimization for brand lift using real-time surveys.
➤ Delivered high-demand self-service features, enhancing platform adoption.