Years of experience: 13

MarketingGrowth HackerDigital Ads ManagerMarketing Director

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Gabriel's Career Path
Full Stack Growth Performance MarketerJun. 2024 -
Present
ConsultingFull Stack Growth Performance Marketer
United States, New YorkServices I Offer Audits & Recommendations: Comprehensive analysis of your ad accounts and media strategy to uncover growth opportunities. Hands-On Account Management: Managing, optimizing, and scaling your ad accounts to achieve performance goals. Channel & Tactic Testing: Identifying and implementing new scalable channels to diversify your media mix. Strategy Development: Collaborating w...
Head of MediumsAug. 2023 -
Jun. 2024
MadwellHead of Mediums
United StatesResults: OpenText (B2B SaaS) - Drove a 20% YoY increase in ROAS and a 10% YoY increase in conversion volume despite flat budgets and market challenges. FernetBranca - Achieved scale-efficient cost per B2B leads with a CPL below $10 on Meta. Building a direct relationship with bar owners and tenders. Beat sales forecasts and YoY performance by 5-15% in bars with POS materials. Process: Esta...
Growth Performance Marketing Lead B2BSep. 2021 -
Aug. 2023
VimeoGrowth Performance Marketing Lead B2B
United StatesResults: Achieved $600k in cost savings through bringing media buying in-house. Helped scale the enterprise business with triple-digit pipeline growth: Unlocked new scalable channels: Meta scaled from $0 to $250k in monthly spend LinkedIn scaled from $20K to $450k in monthly spend Reduced cost per MQL from $1200 to a $100-$400 range on Meta and from $800 down to a $300 - $500 range on Linke...

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