Years of experience: 16

CopywritingEmail Marketing ManagerContent WriterMarketingMarketing DirectorEvent Producer

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Alison's Career Path
Senior Manager, C-suite Marketing & Executive EngagementSep. 2021 -
Present
SalesforceSenior Manager, C-suite Marketing & Executive Engagement
Singapore- Build and execute a unified strategy and process for CxO's that encompass Values-Based events, C-Suite events, and thought leadership content in target and strategic accounts across South East Asia - Grow the CxO community and engagement in region to support the generation and progression of pipeline - Develop the strategy and execution for executive content and programming in partnership w...
Enterprise Account Based Marketing Manager, APACJun. 2020 -
Sep. 2021
AutodeskEnterprise Account Based Marketing Manager, APAC
Hong Kong SAR- Responsible for account specific marketing planning aligned to sales strategies for Named Accounts in APAC - Create annual and quarterly integrated marketing campaigns for a targeted list of accounts and contacts that focus on account expansion and growing large enterprise deals - Works closely with sales stakeholders to coordinate, communicate, and optimize the impact of marketing engageme...
Executive Engagement/ABM Program Manager, APACFeb. 2019 -
Sep. 2021
AutodeskExecutive Engagement/ABM Program Manager, APAC
Singapore- Responsible for developing and implementing the APAC Executive Engagement strategy, aligning with global teams - Innovate, design and execute C-level high touch programs with operational excellence - Be the C-Suite audience domain expert and provide leadership for in-region interpretation and execution of program frameworks and assets - Collaborate with industry and core programs team to ma...