San Francisco Bay Area• Implemented on-sale and marketing strategies for large festivals/artist clients event lifecycle
• Analyzed sales data to find additional revenue opportunities resulting in returning client accounts growing by by over 30%
• Grew a 1M dollar festival account to an 8M dollar account • Collaborated with internal departments and stakeholders to optimize, expand, and retain more than 80% of accou...
Responsible for driving strategic partnerships and identifying new growth opportunities for the company. Led the development and execution of Lyte's production strategy, working closely with cross-functional teams to identify and prioritize target markets, industries, and potential partners for Lyte produced events. Monitor market trends, competitive landscape, and industry developments to pr...