BrazilAs Country Manager of Safilo in Brazil, I am proud to have achieved double-digit growth in just one year, even as the broader market remained stagnant or declined. This success was driven by strategic initiatives, a deep understanding of market dynamics, and a strong focus on team collaboration and partner relationships. By prioritizing innovation, operational excellence, and customer-centric...
BrazilAs Head of Marketing and Communication at Safilo Brazil, I had the privilege of driving impactful strategies that elevated the awareness and visibility of over 20 prestigious brands within the group's portfolio. My role encompassed fostering strong relationships with key industry clients, actively contributing to collection development, and managing critical aspects such as inventory, B2B and...
LuxotticaBrand development, consumer activation activities, brand awareness, PR, media, website UI and advertising revenue. Strategy Development of several Brands, such as Ray-Ban, Vogue, Ralph Lauren, Giorgio Armani, Burberry, and guerrilla entry Price Brands, leading marketing activities, such as Communication, product mix, trade MKT, Public Relations and events.
Nominated as criative reference for ...