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Years of experience: 11
Digital Ads ManagerMarketingITMarketing Analytics ManagerTranslatorCustomer Service
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Exceptionally trusted; proven professional excellence.
Alex's Career Path
Aug. 2021 -Present
The Walt Disney CompanyAdvanced Operations Specialist
Atlanta, Georgia, United States · Remote• Pioneered the use of AI for Addressable Sales, gaining deep knowledge of AI capabilities and coaching users on best practices.
• Act as an intermediary between vendors, advertisers and Legal to ensure activations are within scope.
• Reduced report lead time from 20+ hours/week to less than 2 minutes by automating reports using R programming language and created an automated workflow for the...
Nov. 2019 -Aug. 2021
The Walt Disney CompanyAccount Manager - Programmatic
Remote• Managed Ad Operations tasks for Programmatic campaigns across Disney property sites, including ESPN, Hulu, ABC, FX, Freeform, NatGeo, and Disney, for over 50 advertisers.
• Improved the Programmatic campaign process, reducing JIRA tickets from 50% to less than 20% per Active Order by streamlining processes.
• Reduced campaign risk from over $2M to $0 monthly by optimizing towards better-per...
Oct. 2016 -Nov. 2019
The Walt Disney CompanyAccount Manager - Multicultural
Miami, Florida, United StatesESPN Deportes US Region, the Undefeated • Monitor over 250 digital products simultaneously to ensure Digital Marketing campaigns are reaching their desired exposure, viewability and traffic goals.
• Established a linear process for the request of Ad Products using Google Forms, which decreased approval time length from three days to one.
• Established a process to gather analytical data, whic...