Years of experience: 9

MarketingDigital Ads ManagerMarketing Director

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Charles's Career Path
Associate Media DirectorMar. 2022 -
Present
SSCG Media GroupAssociate Media Director
•Lead the strategic planning and execution of media campaigns for pharmaceutical clients, ensuring alignment with client goals and driving annual media spend of $20M+ •Collaborate across creative, analytics, and client services teams to develop and implement innovative media strategies that maximize client ROI •Manage large media budgets of $1M+ monthly and negotiate effectively with media ve...
Paid Media LeadOct. 2020 -
Mar. 2022
Hedy & HoppPaid Media Lead
•Developed multi-channel paid media campaigns, optimizing strategies across paid search, social, and programmatic display to drive brand awareness and generate 15% YoY budget growth •Collaborated with cross-functional teams to create targeted, data-driven campaigns, ensuring alignment with business objectives and maximizing ROI by continuously refining audience targeting and messaging •Manage...
Senior Media AnalystDec. 2019 -
Mar. 2021
MerkleSenior Media Analyst
Culver City, California•Analyzed media campaign performance to provide insights that led to the optimization of cross-channel marketing strategies and increased ROI for client campaigns with a $1M+ monthly media spend •Improved e-commerce campaigns by leveraging performance data and industry trends to enhance campaign targeting and ensure alignment with client objectives •Managed and optimized digital media channel...