Led a global team specializing in marketing automation, lead management, and CRM platform optimization, resulting in a 20% increase in campaign effectiveness and $3M in pipeline growth. Advised senior leadership on marketing technology strategy, ensuring alignment with evolving business needs and technological advancements. Spearheaded initiatives to enhance data integrity, including a Market...
Austin, Texas Metropolitan AreaRe-architected the Marketo/Salesforce integration, reducing system timeouts and increasing API efficiency by 80%, ensuring seamless operations across marketing and sales teams. Managed a comprehensive marketing technology stack (Marketo, Salesforce, 6Sense, Outreach), ensuring data accuracy and optimization across platforms. Collaborated with GTM, Product, and Engineering teams to deliver cus...