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Years of experience: 18
CanadaGrowth HackerDigital Ads ManagerMarketing DirectorMarketingEngineer
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Sam's Career Path
Oct. 2023 -Jun. 2024
Behaviour InteractivePerformance Marketing Director
Montreal, Quebec, Canada
Aug. 2022 -Dec. 2023
Behaviour InteractiveSenior Performance Marketing Manager
- Lead all paid media, advertising, and growth marketing for all BHVR titles on PC, console, and mobile
- Built and manages a cross-functional team of specialists, data analysts, and media buyers while working closely with stakeholders from Marketing, Product Management, Production, Player Experience, Tech, Legal, and Finance
- Developed advanced performance marketing measurement and agile ma...
Mar. 2022 -Aug. 2022
Behaviour InteractiveSenior Brand Manager | Jurassic World Primal Ops & Game of Thrones Beyond the Wall
- Led the game's launch and drove user acquisition, working closely with various internal stakeholders and external partners to drive performance across owned, earned, and paid; and ensure the game's marketing strategy and tactics align with Jurassic World's top-tier brand - Managed and mentored an Associate Brand Manager leading publishing for Game of Thrones Beyond the Wall