Years of experience: 21

Research AssistantAssistantPersonal AssistantOffice AssistantBanking OperationsFinance

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Cinzia's Career Path
Sr. Director, U.S. DigitalAug. 2019 -
Jul. 2024
RBC BankSr. Director, U.S. Digital
Raleigh-Durham, North Carolina Area• Led end-to-end strategy and execution for client-facing digital banking channels, focusing on embedded digital journeys and servicing. • Defined and delivered program management tools to enhance trust between partners and users. • Championed user-first innovation and led cross-functional collaboration across design, engineering, and servicing teams.
Sr. Director, Head of Digital StrategyJan. 2016 -
Aug. 2019
RBC BankSr. Director, Head of Digital Strategy
Raleigh-Durham, North Carolina Area• Led the development of a digital strategy at RBC Bank, focusing on enhancing client retention and user engagement. • Spearheaded the customer journey from sales to service, ensuring seamless digital experiences for diverse personas. • Implemented robust systems for fraud prevention, workflow management, and CRM to optimize service delivery.
Digital Strategy and Business IntentJan. 2011 -
Present
Independent ConsultantDigital Strategy and Business Intent
• Partner with fintech companies and banks to define digital transformation strategies and customer-centric digital experiences. • Develop omni-channel journey maps from sales to service, enhancing online account onboarding and banking services. • Identiffy process improvement and innovation opportunities for core and digital channels.

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