Years of experience: 17

Strategy and Product growthInvestor & VCC-level ExecutiveConsultingExpansionGrowth Marketing

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Fran's Career Path
Founder / Head of GrowthFeb. 2018 -
Present
Virtual Marketers LtdFounder / Head of Growth
New Zealand
Director, Virtual MarketersFeb. 2018 -
Present
Virtual Marketers LtdDirector, Virtual Marketers
New ZealandLike many professionals before me looking for diversity and flexibility, I've took the leap into the virtual consulting world. After several happy years of marketing at Trade Me, I've spread my wings and am now a 'Virtual Chief Marketing Officer' for several forward thinking businesses who are keen to make their marketing move in the digital space. I also have a team of Virtual Marketers read...
Marketing Manager - Trade Me Insurance and LifeDirect by Trade MeJul. 2016 -
Mar. 2018
Trade MeMarketing Manager - Trade Me Insurance and LifeDirect by Trade Me
WellingtonI managed the Marketing for both of Trade Me's insurance businesses. This was a highly direct response digital marketing role, with measurable targets on cost per acquisition, return on invest and attribution model management. We were in an area of growth in NZ - and simplifying the way Kiwi's buy insurance is our goal.

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