Years of experience: 20
United StatesBusiness Development ManagerPartnerships ManagerMarketing DirectorBusiness OwnerCRM manager
Trust Score
Exceptionally trusted; proven professional excellence.
Dana's Career Path
Apr. 2019 -Present
Bimbo Bakeries USABrand Manager
Horsham, PA- Responsible for the development and execution of brand strategies for Mainstream bread regional brands. - Plan and implement brand portfolio strategy and localized business plans to support each brand's character and role it plays in its market.
- Partner with agencies including creative, media, PR and social. Lead for the development of campaigns and communications to drive brand equity. -...
May. 2016 -Mar. 2019
Bimbo Bakeries USAAssociate Brand Manager
- Planned, implemented and tracked sales and marketing strategies to promote Arnold branded portfolio. - Collaborated on planning and execution of key business and marketing activities related to brand and product positioning, product development, packaging, pricing, consumer and shopper marketing, media, public relations and market research.
Apr. 2014 -Dec. 2015
Post FoodsCategory Project Manager
Parsippany, NJPart of the Category Development and Strategy Department and Member of the Balanced/ Honey Bunches of Oats Business Management Team - Managed development of the Balanced brand portfolio within its competitive categories.
- Supported initiatives of marketing and sales teams for top US retailers including Walmart, Costco, Kroger, Safeway, Publix.
- Collaborated with marketing and sales teams to...