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Years of experience: 30
CopywritingCopywriterEmail Marketing ManagerMarketingContent WriterMarketing Director
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Jack's Career Path
Dec. 2020 -Oct. 2024
Volt Active DataMarketing Director, Americas
Created and executed thought-leadership campaigns across multiple channels (webinars, social media, paid ads, email, SEO), along with in-person events, to drive brand awareness and high-quality demand generation. Drove year-over-year growth in MQLs, discovery meetings, and marketing-sourced new business opportunities. Hired, managed, and mentored digital marketing and business development tea...
Jan. 2018 -Nov. 2020
C4 MarketingPrincipal Marketing & Content Development Consultant
Greater Boston AreaProvide product marketing strategy and content creation expertise for small businesses and start-ups, including ISA-Ecash, Allego, and Squadle. Accomplishments achieved at ISA-Ecash include: • Go-to-Market / Product Launch Strategy: Contracted to improve ISA’s go-to-market strategy, with an emphasis on updating and enhancing messaging and partner engagement.
• Product Marketing: Developed mes...
Jan. 2016 -Dec. 2018
89 DegreesDirector of Marketing
Burlington, MAManaged marketing operations for $20M marketing services provider (customer loyalty & marketing analytics), with clients including Jeep, IKEA and Hyundai. • Marketing Strategy & Leadership: Partnered with senior leadership to develop and execute marketing strategy and cross- channel, integrated campaigns.
• Lead Generation: Generated year over year growth in qualified leads, leading to a doub...