Years of experience: 12

ArgentinaMarketingIT🐦 DesignBusiness OwnerPresentation Designer

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America's Career Path
LATAM Acquisition POM SupervisorNov. 2022 -
Present
Mercado LibreLATAM Acquisition POM Supervisor
Argentina
CRM, Data & Content Manager - LUX DivisionAug. 2021 -
Apr. 2023
L'OréalCRM, Data & Content Manager - LUX Division
Greater Buenos AiresResponsible for: • Creating strategic audiences in SFMC. • Content behavior and data decision. • Leading Design and CRM agency team. • Generate valuable insights for conversions in ecommerce through content, designs and subjects. • Implementing audience strategy to achieve business objectives. • Creating and managing CRM journeys in SFMC to improve the relationship with the clients and KPI pe...
Data & DMP Team LeadJul. 2019 -
Jul. 2021
MatterkindData & DMP Team Lead
Buenos Aires, City of Buenos Aires, ArgentinaLeading the data analysis and audience strategies to IPG clients and new business. Responsible for: • Planning strategic audience. • Data - driven decision. • Strategic analysis. • Developing data diagram and visualization. SQL queries • Leading DMP (Retargetly & Data Xpand) • Providing value insights to data analysis. • Coordinating integration with all IPG units. • Implementing audience str...

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