San Diego, California, United States- Manage the TurboTax Blog team including blog editor, video producer and agencies including: digital content, SEO & CRO, website development and podcast to publish best-in-class content across owned channels
- Launched TurboTax Studios with three produced mini-series, including two social-first video series and one podcast, with strong focus on data-backed insights to target key Gen-Z, Small...
Apr. 2015 - Aug. 2020
IntuitMarketing Manager, Social, Content & Web Optimization
Mountain View, California, United States- Developed and executed multi-year, chaptered social campaign Real Money Talk, resulting in massive YOY growth of key metrics including tens of millions of engagements, video views and hundreds of media placements
- Managed full scope of consumer content and publicity for two Intuit brands including video production, celebrity relationships and influencer content development while partnering...
Sep. 2014 - Apr. 2015
IntuitMarketing Manager, Affiliates, PPC & SEO - Quicken
Menlo Park, CA• Manage relationship with Commission Junction and key top partners in affiliate program
• Recommend product discount campaign strategy and work with CAR on approvals
• Scope landing page and product discount implementation and write creative briefs for web development
• Trained in SEO and PPC with Senior Marketing Manager of Mint, leveraging skills for Quicken website