Years of experience: 13
Sales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Kiril's Career Path
Mar. 2023 -Jan. 2025
Campari GroupBusiness Unit Manager
London, England, United KingdomManaging £45 million business across Wholesale and Cash&Carry channels (50% of UK P&L) and leading a team of 7 Account Managers. Designed channel strategy, enhanced and implemented Trade Terms and JBP framework linked to specific behaviours in line with business priorities unlocking volume and value growth as well as consistent promo and visibility execution with key trade partners.
Feb. 2019 -Feb. 2023
Campari GroupArea Manager EMEA
London, England, United KingdomManaged £24M business across 4 markets (Poland, Ireland, Baltics), doubling value and gross profit in 3 years while making Poland a global top-10 Aperol market. Designed a Route to Market strategy that unlocked £3M+ in new business. Introduced a distributor incentive model driving +24% value growth in 1 year. Recognised among the Global Top 100 high-potential employees, member of Mirror Lead ...
Apr. 2016 -Jan. 2019
Campari GroupCommercial Director Ukraine
Kyiv City, UkraineLed Campari Ukraine’s Commercial team, driving +97% value growth and elevating the company from #15 to #6 in the market. Introduced transformative Trade Terms, E-com, and route-to-market strategies while boosting gross profit from 35% to 42%. Designed a distributor collaboration model and implemented a CRM system integrated with 16 wholesalers across 23 regions. Managed a high-performing team...