Years of experience: 25

Email Marketing ManagerDigital Ads ManagerMarketing DirectorMarketingAffiliate MarketingCommunity Manager

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Sarah's Career Path
Director of Patient & Digital Marketing, NxStage Home Therapies at Fresenius Medical CareMar. 2020 -
Present
Fresenius Medical Care North AmericaDirector of Patient & Digital Marketing, NxStage Home Therapies at Fresenius Medical Care
Lead all marketing strategy for the patient segment for Fresenius Medical Care Home Therapies business. • Manage multi-million dollar budget to drive marketing initiatives, including all Digital Marketing efforts for the division • Develop and execute on annual patient marketing plan to drive business goals for NxStage products • Drive field and marketing alignment on programs to accelerate p...
Segment Marketing Director, National & Academic AccountsJan. 2017 -
Mar. 2020
GE HealthcareSegment Marketing Director, National & Academic Accounts
Boston, MassachusettsLead the marketing strategy and tactics for the National and Academic market segments, including account targeting; delivering differentiated value propositions responsive to client needs; win/loss analysis; and leveraging digital marketing to grow funnel, leads and share. - Develop and lead execution of annual strategic marketing plan for National and Academic market segments, partnering wit...
Channel & Field Services Marketing ManagerJan. 2015 -
Dec. 2017
GE HealthcareChannel & Field Services Marketing Manager
Greater Boston AreaLed all marketing planning and execution for GE Healthcare IT value-added resellers of ambulatory practice and radiology solutions. - Developed strategic relationships and programs with reseller partners, enabling them to grow their businesses and directly contributing to improved revenue. - Created and executed lead generation programs that increased the funnel by 150% for value-add reseller...

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