Years of experience: 18
CopywritingMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Jill's Career Path
May. 2024 -Present
CarbonCure TechnologiesSenior Director of Global Marketing
As owner of marketing for this disruptive organization, I lead product strategy and marketing from developing market insights through to GTM launches. My team and I establish target customer segments, brand identity initiatives, event participation, conversion goals, and tailored, localized strategy for key markets and regions. My role interfaces directly with cross-functional teams and inclu...
Apr. 2022 -Apr. 2023
CarbonCure TechnologiesDirector of Product Marketing
Calgary, Alberta, Canada* Spearheaded product marketing team, enhancing CCT's market presence by creating content that underscored unique value propositions * Created an industry-first children’s storybook and subsequent collateral package to use as disruptive sales enablement pieces at industry events and meetings * Achieved budget reduction of 33% thanks to operational review and efficiency measures * Maximized sa...
Sep. 2019 -Apr. 2022
Lafarge CanadaManager, Communications - Western Canada
Calgary, Canada AreaReporting to the CEO of Lafarge Canada, I am responsible for implementing and facilitating executive committee and market objectives both internally and externally. I consult with leadership and teams to develop communications strategies that drive and support public affairs strategy, stakeholder relationship building, and employee engagement. My approach includes a desire to connect emotiona...