Genève, SuisseTRAVEL RETAIL EUROPE : Deployment of Marketing strategy within TREU for Calvin Klein, Marc Jacobs, Tiffany&Co & low-premium brands : Work closely with Commercial & Multifunctional Teams to forecast, plan, improve brand's innovation launches (product forecast, shelf & animation tools development, merchandising guidelines improvement, coordination to build a TREU strategy for future avant-premi...
Genève, SuisseTRAVEL RETAIL WORLDWIDE : Taking over the Media & Influence Director tasks & role during her maternity leave : Drove efficiency in media planning with optimized media campaigns in line with animation activities and global shopper strategy.
Elaborated & managed media budget while ensuring day-to-day management of key media partners & agencies. Worked closely and involved with VP & departments ...
Jul. 2019 - Present
IndependentMarketing, Communication & PR Consultant
GenèveBrand strategies : Luxury & Watchmaking industries (B2B & B2C) : Marketing & Communication : Global 360 digital strategies creation & implementation : Studies, product & collection launches, brand activations & strategies delivery leader. Business partner for international and local markets (sales & merchandising). Global social media management. Event strategy creation & implementation. Medi...