Lead client engagement partner aligning strategic and creative elements across digital, social, and traditional channels to drive results and build Lineage's reputation as a trusted partner.
• Translated client goals into actionable, multi-disciplinary marketing strategies that integrate branding, channel planning, paid media, and digital experiences to drive growth and cultural relevance
• A...
Los Angeles, California, United StatesLed creative development of culture partnerships and business innovation ventures for Fortune 500 clients, from insights and strategy through final execution - across talent, paid/media, original content creation, PR and events • Drove multi-channel marketing campaigns aligned with business objectives and cultural trends, delivering measurable results
• Led scope of work negotiations and opti...
Greater Los Angeles AreaDelivered best-in-class programming opportunities by identifying consumer trends and cultural truths, to develop storytelling and experiences that reflect audiences and behaviors, driving impact and qualified action for brand clients • Led the process from strategic and creative development, to deal framework and negotiations, through final execution, distribution, and measurement
• Served as...