Years of experience: 15
Strategic MarketingBrand ManagementTeam LeadershipDigital MarketingMarket ResearchCampaign Management
Trust Score
Exceptionally trusted; proven professional excellence.
Heather's Career Path
Jun. 2022 -Present
LineageGroup Account Director
Lead client engagement partner aligning strategic and creative elements across digital, social, and traditional channels to drive results and build Lineage's reputation as a trusted partner.
• Translated client goals into actionable, multi-disciplinary marketing strategies that integrate branding, channel planning, paid media, and digital experiences to drive growth and cultural relevance
• A...
Jan. 2021 -Jun. 2022
The Content CollectiveSr. Director, Branded Content
Los Angeles, California, United StatesLed creative development of culture partnerships and business innovation ventures for Fortune 500 clients, from insights and strategy through final execution - across talent, paid/media, original content creation, PR and events • Drove multi-channel marketing campaigns aligned with business objectives and cultural trends, delivering measurable results
• Led scope of work negotiations and opti...
Oct. 2018 -Jan. 2021
Uproxx MediaBrand Partnerships lead
Greater Los Angeles AreaDelivered best-in-class programming opportunities by identifying consumer trends and cultural truths, to develop storytelling and experiences that reflect audiences and behaviors, driving impact and qualified action for brand clients • Led the process from strategic and creative development, to deal framework and negotiations, through final execution, distribution, and measurement
• Served as...