Years of experience: 21
Blog ManagerEditorProofreaderContent WriterCopywritingMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Selena's Career Path
Mar. 2022 -Oct. 2024
MonksCreative Director
San Francisco Bay Area* Guided the creative vision and strategy for delivering campaigns and marketing communications for our Google Cloud clients; established standards of quality and prioritized attention to detail for creating compelling, on-brand messages across all touchpoints, including email, social, video, events, and more. * Developed and mentored a team of 6–10 copywriters, designers, and art directors, ...
Sep. 2019 -Mar. 2022
Media.MonksAssociate Creative Director
San Francisco Bay Area* Led our copy team to create a full range of deliverables, including core product messaging, video and animation scripts and storyboards, email campaigns, direct-mailers, and event communications * Worked closely with strategists to define and track performance marketing metrics and apply learnings, including optimizing SEO, A/B testing, and template testing.
Jul. 2017 -Sep. 2019
Media.MonksSenior Technical Copywriter
San Francisco Bay Area* Crafted customer-facing copy across multiple platforms for brands such as Airbnb, Google Play, and Google Cloud. * Aligned to brand strategy and vision, wrote in multiple voices and tones, and collaborated with clients to refine messaging and deliverables toward marketing and business goals.