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Years of experience: 25
Marketing DirectorEvent ProducerMarketingMarketing Analytics ManagerBrand Marketing ManagerCommunications Manager
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Pamela's Career Path
Sep. 2021 -Present
Excelsior Hotel Gallia, a Luxury Collection Hotel, Milan Director of Marketing & Communication
Milan, Lombardy, ItalyMain tasks:
- Planning, directing, and coordinating of all Marketing Communication activities
- Digital Marketing strategy definition and Social Media Marketing management
- Marketing Plan and budget control
- Brand Management and development of the Hotel’s repositioning strategy, realigning the asset with the “Luxury Collection” brand values - Re-qualification and kick-off of the Hotel's lif...
Dec. 2009 -Aug. 2021
Fabbrica Pelletterie Milano SpaChief Marketing Officer
Milan- Market analysis, Product & Brand Development for the launch of a new high-end brand in the luxury accessories segment: luggage and leather goods
- Business model planning, selection and coordination of designers involved in the industrial development of product lines (e.g. Stefano Giovannoni, Marcel Wanders, Nendo, Marc Sadler, and Jean-Marie Massaud)
- Management of a team of 15 people and...
Oct. 2008 -Nov. 2009
SamsoniteVice President of Global Marketing
Milan (Italy)/Oudenaarde (Belgium)- Management, through a cross-functional team leadership of 45 people of the Global Marketing activities, Product Development, Communication, PR activities and new business development for all brands within the Group: Samsonite, Samsonite Black Label, Samsonite Red Label, American Tourister
- Definition of the International Marketing Brief and collection plans; selection of creative proposals...