Years of experience: 16
Sales & BizDevChanel ManagerChannel MarketingMarketingITUX/UI Designer
Trust Score
Exceptionally trusted; proven professional excellence.
Ariff's Career Path
Jan. 2022 -Present
Cox Automotive Inc.Lead Product Manager
Atlanta, Georgia, United States• Spearheaded development and implementation of advanced authentication methods, like Google One-Tap, resulting in a 43% increase in logged-in users on Autotrader and 750% increase on Kelley Blue Book in the first year.
• Collaborated with key stakeholders to define and implement authenticated user product vision and roadmap, resulting in another 116% increase in logged-in users on Autotrader...
Jan. 2021 -Dec. 2022
Mercedes-Benz USADigital Platforms Strategy Lead
Atlanta, Georgia, United States• Developed digital customer experience, eCommerce, and online-to-offline customer journey roadmaps, increasing lead completion rates from 1.94% to 2.3%.
• Identified alignment opportunities for MBUSA and dealer network, optimizing online-to-offline experience.
• Managed prioritization and development of features through scaled agile framework product development teams.
• Developed MBUSA’s om...
Jan. 2019 -Dec. 2021
Mercedes-Benz USADigital Shopping Experience (DSE) Product Owner
Greater Atlanta Area• Lead UX, Frontend, and Backend development teams to launch a Digital Commerce Platform on brand. website, earning a 2021 Webby and decreasing days-to-close on leads from 22-days to 11-days on average.
• Launched 50 dealer pilot for dealer management system integration, an industry first, decreasing lead time and increasing revenue from aging vehicles by $1M within first 3-months. • Optimize...