Years of experience: 19
Sport FanMarketingEducation🏐 SportsBrand Marketing ManagerContent Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Laura's Career Path
Aug. 2019 -Present
QuintalData & Strategy Manager
I develop a data-driven planning culture, diagnosing the needs for each project, including business and data needs; designing solutions; and leading their development, from tools to team education. - Developing strategies for clients, including online and offline advertising campaigns, content marketing, CRM, growth and more.
- Defining and monitoring key performance indicators (KPIs) to eval...
May. 2019 -Present
Ganesha Insight LabData Strategist
As an independent consultant for Data-Driven Culture, I help companies and marketing teams to plan, implement and operate data structures. This role goes from performing one-shot analysis to creating complex data projects, by diagnosing the clients' data need, connecting other data professionals with the client, helping train teams and designing processes, tools and routines.
Sep. 2018 -May. 2019
NBSPlanning Director (Data Strategy)
Rio de Janeiro e Região, BrasilI led new Data Strategy department and redefined its team, processes and deliverables. I also had the mission of spreading a data-driven mindset across the agency, both actionable and relevant. - Redefining and implementing the agency's BI strategy, including developing data models, analysis, methodologies and products.
- Managing a team of data analysts, data scientists and consumer research...