Years of experience: 25
United StatesMarketingBusiness OwnerMarketing Analytics ManagerConsultingCustomer Researcher
Trust Score
Exceptionally trusted; proven professional excellence.
Alex's Career Path
Jan. 2024 -Present
WipfliDirector, Insights & Strategy
✔ Lead a team of insight strategists, analysts, and researchers to generate data-driven decision-making that optimizes marketing and growth strategies for maximum impact. ✔ Synthesize findings from several areas across growth for a holistic view spanning client experience studies/interviews, market research, industry trends, pipeline analysis, pursuit debriefs, brand insights, marketing perfo...
Jan. 2015 -Dec. 2024
AB Research ConsultingResearch & Insights Executive | Founder
Las Vegas, Nevada, United StatesFounded and built a strategy-focused research consulting firm handling more than $8M worth of projects for clients ranging from niche organizations to global Fortune 500s. Partner with clients throughout the project lifecycle, guiding and advising on research designs, establishing goals and defining metrics for success, identifying and supporting implementation of solutions, measuring outcome...
Jan. 2003 -Dec. 2014
Public Opinion StrategiesPartner
Washington DC & Las Vegas, NVPartner, 2009 – 2014
Vice President, 2006 – 2009
Senior Project Director | Project Director, 2003 – 2006 ✔ Initially hired as project director to work with managing partner of multimillion-dollar, full-service research firm. Progressed quickly to senior leadership and positions of higher accountability, complexity, and visibility due to producing high-quality research, systems, and operations...