Nashville, Tennessee, United StatesDrove international market expansion strategy, aligning cross-territory teams around unified commercial objectives and scalable campaign frameworks. Structured strategic partnerships that expanded audience reach and unlocked new monetization channels. Allocated and optimized multi-market marketing investment with disciplined ROI accountability. Integrated creative, distribution, and commercia...
Nashville, TN, United StatesLeading Global Artist Strategy and Marketing at WHY&HOW, a full-service artist management and music company. WHY&HOW's client roster currently includes Angel White, Cameron Sacky Band, Chase Rice, Cole Phillips, Danielle Bradbery, Drake White, Echosmith, Great Good Fine Ok, KALEO, Kendall Brower, Kelleigh Bannen, Larkins, Southall, Saint Motel, Sam Palladio, Tyler Braden, Tyler Halverson, Whi...
Mar. 2019 - Aug. 2021
Amazon MusicPrincipal, Artist Relations & Original Content
London, England, United Kingdom• Full ownership of Amazon Music's UK original content and artist relations strategy
• A&R, working with Artists on creative direction and song selection for Amazon Original music projects. • Responsible for generating grassroots support for Amazon’s digital music initiatives including Amazon Originals and Amazon Music across the music industry, educating through compelling presentations and ...