Years of experience: 20

Data EntryCOOProducerFinance🐦 Design📝 Influencer or Blogger

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Christopher's Career Path
General Manager, Head of Global StrategyOct. 2023 -
Present
WHY&HOWGeneral Manager, Head of Global Strategy
Nashville, Tennessee, United StatesDrove international market expansion strategy, aligning cross-territory teams around unified commercial objectives and scalable campaign frameworks. Structured strategic partnerships that expanded audience reach and unlocked new monetization channels. Allocated and optimized multi-market marketing investment with disciplined ROI accountability. Integrated creative, distribution, and commercia...
VP of Artist Strategy and MarketingAug. 2021 -
Oct. 2023
WHY&HOWVP of Artist Strategy and Marketing
Nashville, TN, United StatesLeading Global Artist Strategy and Marketing at WHY&HOW, a full-service artist management and music company. WHY&HOW's client roster currently includes Angel White, Cameron Sacky Band, Chase Rice, Cole Phillips, Danielle Bradbery, Drake White, Echosmith, Great Good Fine Ok, KALEO, Kendall Brower, Kelleigh Bannen, Larkins, Southall, Saint Motel, Sam Palladio, Tyler Braden, Tyler Halverson, Whi...
Principal, Artist Relations & Original ContentMar. 2019 -
Aug. 2021
Amazon MusicPrincipal, Artist Relations & Original Content
London, England, United Kingdom• Full ownership of Amazon Music's UK original content and artist relations strategy • A&R, working with Artists on creative direction and song selection for Amazon Original music projects. • Responsible for generating grassroots support for Amazon’s digital music initiatives including Amazon Originals and Amazon Music across the music industry, educating through compelling presentations and ...