Years of experience: 28

Event ProducerCopywritingGrowth HackerContent WriterMarketingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Collin's Career Path
Regional Marketing Lead, AustraliaNov. 2023 -
Nov. 2024
AvanadeRegional Marketing Lead, Australia
Head of Marketing for Australia. Responsible for all aspects of marketing in support of the Australian business. Working closely with stakeholders from sales, industry leads, executive management and solutions to develop and execute a strategic marketing plan for the region. (Fixed term maternity leave contract)
Group Manager, Growth Markets Field Marketing Programs Lead May. 2023 -
Nov. 2023
AvanadeGroup Manager, Growth Markets Field Marketing Programs Lead
Senior marketing role working cross functionally on strategic Area-wide projects and programs to drive Avanade Go-to-Market strategy in the Growth Markets Area, which includes Australia, South-East Asia, Japan, Greater China, Brazil and UAE. Development of programs in support of Avanade’s Client Segmentation model and maximising Avanade’s strategic marketing relationship with Microsoft. Respo...
APJ Senior Advisor, Customer MarketingApr. 2022 -
Feb. 2023
BoomiAPJ Senior Advisor, Customer Marketing
Sydney, New South Wales, AustraliaNewly established role for APJ region leading Customer Advocacy, Demand Generation and Engagement across high-touch, mid-touch and tech touch customers across the Asia Pacific and Japan region. In this role I am responsible for setting up the Customer Marketing function for the region, leveraging global initiatives where available and also introducing new programs and initiatives focused on d...

Collin's Posts

  • About

    • Over 15 years in Marketing & Communications leadership. • Specialized in tech companies, driving growth. • Proven track record of innovative strategies.

  • Cases & Experiences

    • Led marketing in Australia, generating $120M in pipeline. • Total pipeline impact reached $180M. • Surpassed targets in engagement, lead generation, advocacy.

  • Work Order

    • We consult on aligning business strategy and objectives. • Develop marketing strategy to match goals. • Craft messages that resonate with your audience.

  • How to contact

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  • How I can help you

    • Craft targeted marketing strategies. • Engage business buyers effectively. • Conduct stakeholder interviews. • Review and refine marketing assets. • Align recommendations with business goals.

  • People I am looking for

    Ideal clients: • Avanade • SUSE • Boomi • Fujitsu • UXC • Getronics

  • Experience & Cases

    Achievements: • Avanade: $120M+ marketing pipeline. • Boomi: Established APJ Customer Marketing. Previous Clients: • Startups • Growth-focused companies • Pre-IPO and VC-attracting firms

  • How to contact

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