Years of experience: 15
Startup FounderMarketingBrand Marketing ManagerC-level ExecutiveSales & BizDevConsulting
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Milica's Career Path
Nov. 2023 -Present
MejuriSenior Manager Brand & Market Insights- Integrated Marketing
Support the development of the annual brand category strategies and creative briefs through insight roadmaps identifying macro and micro trend influencing the core consumer, market and competition, whitespace opportunities and areas of growth for category portfolios.
Jun. 2022 -Present
Z Studio VenturesFounder & CEO
Toronto, Ontario, Canada 360 branding studio specializing in developing unique brands and brand strategies to enhance your positioning in the beauty, skincare and CPG markets. With deep understanding of the market and consumer my work translates this knowledge into insightful product innovation, strategies and meaningful communication. Services include brand ideation and development, brand & marketing strategy, compe...
Jun. 2019 -Jun. 2022
DECIEM | THE ABNORMAL BEAUTY COMPANYBrand Analytics & Consumer Insights
Toronto, Canada AreaConducted and ran brand health audits identifying current state of brands and areas of opportunity to support growth goals. Acted as point of contact for insights and opportunities for Estee Lauder leadership team Created NPD strategy decks serving as a cross functional tool for Product Development, Brand and Supply Chain teams, identifying category whitespace, competitive landscape, placemen...