- Marketing lead for branding, audience development, acquisition, and retention of industry professionals, academics, and senior stakeholders.
- Orchestrate digital content strategies across all online platforms.
- Drive web and social media traffic to promote the brand and increase followers.
- Measure the results of marketing activity to inform future marketing campaigns.
- Oversee and edit...
- Led growth of field industry revenue by creating strategic digital marketing programs, analysis of data insights to improve EMV and increase prospects through the buying cycle
- Oversaw marketing programs for 15 field industry verticals, averaging 40 concurrent projects, to align with global marketing initiatives
- Managed three of the most engaging social media campaigns of the quarter (pr...
Consulted on and delivered several branding projects to enhance growing market presence, including: - Google Ads campaign - Social media campaigns - Integrated acquired subsidiaries - Marketing materials for client presentations and webinars