- Lead Paid Social, YouTube, and Display channels with a full-funnel approach focused on ROI.
- Drive A/B testing and identify performance opportunities, sharing key insights with the broader Growth and Marketing team.
- Develop and execute a global awareness strategy to boost share of voice and top-of-mind awareness.
- Oversee a team of three performance managers, fostering growth and collab...
Berlin, Germany- Creating, tracking and optimizing paid Lead Gen campaigns on Google, Facebook, Linkedin, Twitter, Reddit and native platforms focusing on pipeline generation and growing MRR and ARR
- Owning and managing budgets across different industry-themed campaigns, delivering Growth Marketing strategies, ABM campaigns and always-on branding efforts
- Tracking and reporting on Marketing KPIs while kee...
Nov. 2021 - Dec. 2022
ZalandoDigital Media Manager - Paid Social + Programmatic
Berlin, Germany- Setup and optimization of brand campaigns across 23 countries focused on Brand Awareness and Consideration - Budget forecasting, media plan and production plan delivery
- Complex project and stakeholder management from concept to launch
- Hunting for new channels or placements, running incrementality tests and continuous A/B tests
- Collaboration with Creative Team and Marketing Manager's T...