Years of experience: 25

MarketingConsulting🏐 SportsBrand Marketing ManagerCommunications ManagerEmail Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Jennifer's Career Path
Vice President, Head of Customer Base Management & CommunicationsFeb. 2024 -
Present
OptimumVice President, Head of Customer Base Management & Communications
New York City Metropolitan Area• Led the development and execution of go-to-market strategies to expand Optimum’s subscriber base, increasing brand awareness and generating quality leads for broadband, video, and mobile services. • Achieved a 73% YOY increase in fiber customers, with a significant portion driven by targeted customer migrations; increased mobile convergence among broadband customers to 5.2%. • Led customer-...
MooreJan. 2023 -
Feb. 2024
MooreMoore
Founded in 1982, Moore, CDR Division is an award-winning, full-service direct response agency. • Developed integrated multi-channel fundraising programs for nonprofit clients, using data-driven strategies to optimize membership acquisition and retention. • Collaborated with cross-functional teams to execute high-impact direct mail and digital campaigns, achieving 30% growth in client fundrais...
Director of Digital GrowthMay. 2022 -
Feb. 2023
The BoldMDDirector of Digital Growth
Digital and Performance Marketing Agency • Led digital growth strategy, defining KPIs and driving performance improvements through email, content marketing, and push notifications. • Implemented multichannel campaigns using audience segmentation and real-time analytics, achieving 15% increase in customer engagement and ROI. • Enhanced user experience and conversion rates by optimizing website...