Exceptionally trusted; proven professional excellence.
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Jennifer's Career Path
Feb. 2024 - Present
OptimumVice President, Head of Customer Base Management & Communications
New York City Metropolitan Area• Led the development and execution of go-to-market strategies to expand Optimum’s subscriber base, increasing brand awareness and generating quality leads for broadband, video, and mobile services.
• Achieved a 73% YOY increase in fiber customers, with a significant portion driven by targeted customer migrations; increased mobile convergence among broadband customers to 5.2%.
• Led customer-...
Founded in 1982, Moore, CDR Division is an award-winning, full-service direct response agency. • Developed integrated multi-channel fundraising programs for nonprofit clients, using data-driven strategies to optimize membership acquisition and retention.
• Collaborated with cross-functional teams to execute high-impact direct mail and digital campaigns, achieving 30% growth in client fundrais...
Digital and Performance Marketing Agency • Led digital growth strategy, defining KPIs and driving performance improvements through email, content marketing, and push notifications.
• Implemented multichannel campaigns using audience segmentation and real-time analytics, achieving 15% increase in customer engagement and ROI.
• Enhanced user experience and conversion rates by optimizing website...