Years of experience: 30

Marketing DirectorMarketingCopywriterBrand Marketing ManagerCommunications ManagerContent Manager

Trusted by top professionals

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    Chris Lammie
    Director of Product Marketing
    Verified
    I had the pleasure of working with Mark at The Toro Company while he was the Marketing Director for BOSS Snowplow. One of the things I appreciated about Mark was his relentless focus on the customer....

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Mark's Career Path
Vice President of MarketingDec. 2015 -
Dec. 2024
BOSS SNOWPLOWVice President of Marketing
Green Bay, Wisconsin AreaIn my role as Vice President of Marketing at BOSS SNOWPLOW, I spearheaded the brand's transformation to the #1 position in multiple product categories through VOC-driven strategies and brand development. By expanding product categories and implementing cutting-edge marketing initiatives such as Social Media, CRM, and Influencer Marketing, I successfully achieved a 3X sales growth during my te...
Director of MarketingApr. 2009 -
Dec. 2015
the BOSS Snowplow, a division of TORODirector of Marketing
Iron Mountain, MIDirect all aspects of the Marketing function for BOSS: 4Ps strategies for multiple channels, markets and products International marketing strategies Acquisition Strategy Agency Management Category growth via VoC driven product management Product Launch Strategies/Execution E-commerce sales and marketing Inbound Marketing Social Media Strategies/Content Creation On-line Retail Clothing Program...
Global Brand Manager and Program ManagerOct. 2005 -
Apr. 2009
Mercury MarineGlobal Brand Manager and Program Manager
Fond du Lac, Wisconsin, United StatesCreator of Pro XS brand of outboards - the #1 brand of outboards in professional fishing P&L responsibility for OptiMax, Jet and 2-stroke products worldwide. VOC driven Product development Business case development Program management 4 Ps strategy