Years of experience: 24
Startup FounderMarketingC-level ExecutiveSales & BizDev🐦 DesignConsulting
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Fergal's Career Path
Dec. 2022 -Jan. 2024
EdenBaseHead of Marketing
London, England, United KingdomConceived and Executive Produced TransformBase, a 350-person emerging technology conference, achieving a +78 NPS and full delegate attendance. Oversaw marketing, supplier selection, and content production, creating assets and plans to secure £250K of seed investment. Designed and executed digital marketing strategies to support the launch of a book recognised by Bloomberg as a Business Book o...
Jun. 2021 -Nov. 2022
01 FoundersChief Marketing Officer
London, England, United KingdomDirected innovative marketing strategies for a teacherless coding school, significantly exceeding diversity targets. Generated £800,000 in contracted revenues through strategic partnerships, including collaborations with Snyk, Nominet, and Peloton. Defined commercial operations, introduced CRM systems, and led a launch campaign reaching over 2 million people, featuring regular virtual events ...
May. 2019 -Aug. 2020
UNLEASHManaging Director, Strategy and Insights
London, England Metropolitan AreaLed a cross-functional team of 12 in digital transformation initiatives, unlocking €2M in reserved revenue to support digital media development. Implemented marketing technologies to enhance operational efficiency for live conferences and digital content, resulting in improved attendee engagement and reduced operational costs.