Years of experience: 9
Business OwnerCopywritingPresentation DesignerData VisualizationiPadProcreate
Trust Score
Exceptionally trusted; proven professional excellence.
Kristin's Career Path
Jan. 2024 -Oct. 2024
VasionDemand Generation Manager
New York, New York, United StatesStrategize and build out our Demand Generation program for the North America region with a focus on acquisition Track lead quality, sync with Digital Marketing Manager to get ad platform metrics, and regularly present on performance to team Research and partner with 3rd party vendors to run campaigns and expand our reach
Nov. 2021 -Jul. 2023
PluralsightDemand Generation Manager
New York, New York, United StatesBuilt and executed a full-funnel demand generation program from the ground up for our Enterprise segment in the North America region Achieved a 23% YoY increase in pipeline and a 10% YoY increase in revenue Improved SLA adherence from 60% to 90% with the Inbound Sales team Partnered with Sales team to provide support, enablement, and ensure quality lead delivery and proper follow-up according...
Jun. 2019 -Jan. 2022
PluralsightField Marketing Manager
New York, New York, United StatesBuilt out strategy and executed Field Marketing strategies for the Enterprise and Commercial segments in our North America region. Supported, aligned, and provided enablement for Sales team including campaign follow up for BDRs Developed a swag program from the ground up which influenced $77.2M over the course of a year, and helped us break into several accounts we were targeting