Years of experience: 13

CopywritingGrowth HackerStartup FounderMarketingCopywriterResearcher

Trust Score

Highly reliable; strong professional involvement.

70%
Prachi's Career Path
Founder, UX / CX Researcher & StrategistFeb. 2024 -
Present
UX ProsperarFounder, UX / CX Researcher & Strategist
Dubai, United Arab EmiratesConducting new-age UX research, inspired by top tech! I help businesses connect their wise, time-tested processes with today’s tech-savvy, highly aware, short-attention-span users. At Prosperar, I have been working on brands such as: e&/Etisalat, Bridgestone, MAF, Nielsen IQ, Market Vistas, The Laughing Cow, etc. My work this last year spanned across categories such as: Automobile, Telecom, S...
Associate Director User Experience ResearchMay. 2023 -
Nov. 2023
CareemAssociate Director User Experience Research
Dubai, United Arab Emirates- Led UX Research for Rides, Careem Pay wallet, Food, Groceries, Careem Plus, Captains, Smart Mobility ELectric Bikes, etc. - Set up the UX Research and Strategy team from scratch, promoting user-centric practices and training designers to meet the growing demand for UX research. - Launched Careem Plus Loyalty Program, achieving 20x growth in subscribers by focusing on user-centric practices....
Senior UX Research ManagerJun. 2022 -
May. 2023
CareemSenior UX Research Manager
Dubai, United Arab Emirates

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