Years of experience: 14

Data EntryCustomer ServiceEditorBlog ManagerCopywritingDigital Ads Manager

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Kelly's Career Path
Digital Marketing Program ManagerApr. 2021 -
May. 2023
InxeptionDigital Marketing Program Manager
• Managed projects for new websites, applications, and marketing collateral. • Designed online experiences and optimized online performance. • Collaborated with product owners, business owners, and other stakeholders to identify requirements and develop online solutions. • Optimized website pages for search engine rankings. • Conducted usability studies and analysis to increase online convers...
Content StrategistSep. 2020 -
Feb. 2021
First Citizens BankContent Strategist
Raleigh, North Carolina, United States• Created compelling content in accordance with brand styles, digital guidelines, and accessibility requirements to engage new clients and improve the client experience. • Responsible for the entire content lifecycle including requirement analysis, writing, designing page layouts, and building and editing components within AEM. • Analyzed and implemented SEO best practices based on reporting ...
User Experience DesignerDec. 2019 -
Jun. 2020
TruistUser Experience Designer
Raleigh-Durham, North Carolina Area• Provided user experience design and research for the new Truist Design System to ensure a • consistent and positive user experience on all websites and mobile applications. • Researched design patterns and created prototypes for elements to be consumed by teams. • Documented accessibility requirements. • Conducted remote and in-person usability tests.

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