Years of experience: 15

Content CreationContent managementIsrael📝 Influencer or Blogger🐦 DesignBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Elizabeth's Career Path
Director of Global Marketing & Interim CMOJan. 2021 -
Present
BriefCamDirector of Global Marketing & Interim CMO
Led a 6-person team and managed a $1M budget to drive integrated marketing strategies for a pioneer in AI-driven video analytics - driving 65% of global bookings through demand generation, digital engagement, and brand amplification. Designed and implemented data-driven, multi-touch GTM strategies incorporating thought leadership, PR/AR, social and digital media; field marketing and event man...
Director Of Marketing CommunicationsApr. 2020 -
Present
BriefCamDirector Of Marketing Communications
Manage global content strategy and content creation (including managing outsourced content writers) Drive marketing content creation to align with companywide, sales and demand generation objectives to support digital marketing, lead generation and nurturing, brand awareness, public relations and digital engagement strategies. Direct and further optimize the global social media program (manag...
Senior Marketing Communications ManagerApr. 2019 -
Present
BriefCamSenior Marketing Communications Manager

Elizabeth's Posts

  • About myself

    With over a decade in full stack marketing, I excel in strategy, team leadership, and execution. I enhanced brand visibility for Zooz and BriefCam through strategic messaging, lead generation, and digital engagement, driven by a data-centric approach.

  • Job Description

    I aim to uplift an early-stage company by crafting a compelling online brand presence, securing key stakeholders, and co-developing a GTM strategy for robust growth and sales success.

  • How to contact

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  • About

    • Versatile B2B & B2G marketing leader. • Develops go-to-market programs. • Aligns strategies with business goals. • Boosts brand awareness and engagement. • Achieved 270% sales growth; 65% from marketing leads.

  • Cases & Experiences

    • BriefCam: Enhanced visibility, lead generation, and prospect nurturing through targeted campaigns. • Zooz: Strengthened market position with digital communications strategy.

  • Work Order

    • Assist in early-stage market research. • Define product or technology solutions. • Craft initial messaging for various assets. • Develop go-to-market strategies to boost sales and brand.

  • How to contact

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  • How I can help you

    I assist founders in refining their messaging to attract customers, investors, and partners. By understanding their industry and company vision, I craft adaptable GTM strategies, starting with impactful messaging to address key problems.

  • People I am looking for

    *Profile:* Founders and CEOs of B2B or B2G software companies. *Sectors:* Security, homeland security & defense, fintech, enterprise verticals subject to regulation. *Challenge:* Positioning complex solutions to generate demand and drive growth by building brand credibility.

  • Case Studies

    Drove 340% growth including multiple brand & product pivots: - Targeting expanded from investigation & security to enterprise verticals (retail, transport, education, healthcare, hospitality, entertainment, etc.). - COVID19 solution messaging, campaigns & global GTM execution.

  • How to contact

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