Years of experience: 10
Executive AssistantAssistantPresentation DesignerArtist ManagementExecutive CoachHead Hunter
Trust Score
Exceptionally trusted; proven professional excellence.
Hayley's Career Path
Aug. 2024 -Feb. 2025
Engage Video GroupChief People Officer
City of Cape Town, Western Cape, South AfricaAs the Chief People Officer, I am tasked with leading the transformation of our HR framework. I have implemented structured performance evaluations, established regular 1:1 meetings, and developed personalised growth plans alongside cultural enhancement initiatives to foster open communication and a supportive environment. I also focus on innovative recruitment strategies and revamping the on...
Sep. 2023 -Aug. 2024
Engage Video GroupChief Operating Officer
Cape Town, Western Cape, South AfricaAs the Chief Operating Officer, I was responsible for driving operational efficiency and leading continuous improvement initiatives in collaboration with our executive leaders. I launched and managed our software development build, working closely with an external development agency to ensure successful outcomes, as well as overseeing our OKR process, aligning all teams with our strategic ann...
Dec. 2018 -Oct. 2023
EngageVideoGroupData Science and Reporting Lead
Cape Town Area, South AfricaAs the Data Science and Reporting Lead, I led and managed a team of nine paid media specialists and reporting analysts. I developed and executed cross-functional media strategies across Publishing and Optimisation, leveraging five key social media platforms: Facebook, Instagram, Twitter, TikTok, and Pinterest. By optimising product performance through A/B testing and data analysis, I ensured ...