Years of experience: 11

Growth HackerDigital Ads ManagerMarketing DirectorMarketingExecutive CoachMarketing Analytics Manager

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Romina's Career Path
Lead Insights AnalystMay. 2024 -
Nov. 2024
SAICLead Insights Analyst
• Integrated digital analytics for corporate communications and marketing department to drive data-driven insights for strategic growth. • Developed quantitative, qualitative, and comparative reports to optimize KPIs for enterprise objectives. • Managed cross-functional collaboration across digital teams to enhance strategies and processes.
Sr. Digital StrategistDec. 2022 -
May. 2024
BETAH Associates, Inc.Sr. Digital Strategist
• Led integrated digital strategies for federal clients in statistics and public health, improving campaign performance across multiple platforms, including responsible AI use, AI integration in regulated fields, and email and social media marketing. • Developed integrated campaign strategies and executed them successfully, resulting in increased brand visibility and engagement. • Managed ema...
Sr. Social StrategistMar. 2021 -
Dec. 2022
BETAH Associates, Inc.Sr. Social Strategist
• Led launch and content strategies for multiple social media platforms, focusing on engaging relevant audiences with immersive user experiences. • Analyzed data to draw insights for content development, emphasizing deep quantitative and qualitative analysis. • Developed paid social media campaigns for brand awareness, engagement, and growth.

Romina's Posts

  • How I can help you

    • Establish brand identity • Segment audience • Align goals with KPIs • Plan content • Tailor platform strategies • Manage engagement • Allocate ad budget • Measure performance

  • Experience & Cases

    • Scaled Pulso's Instagram: 7K to 150K followers • 4X ROAS in Meta ads retail campaign • Multicultural, bilingual campaigns for global reach • Community engagement through interaction • ROI-driven paid media on Meta, LinkedIn • SEO-optimized multimedia content

  • How to contact

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