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Years of experience: 23
Email Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketingMarketing DirectorCRM manager
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Exceptionally trusted; proven professional excellence.
Rachel's Career Path
Jul. 2024 -Present
Rachel Adams ConsultingFounder
I operate in various capacities, from being your go-to advisor to seamlessly integrating with your marketing team, tackling everything from brand differentiation to storytelling and optimizing your marketing mix. I focus on start-ups to small and medium-sized brands in beauty, fashion, lifestyle, and CPG sectors. Whether you need support in refining your brand, fine-tuning your channel mix, o...
Jun. 2021 -Nov. 2023
T3Sr. Director Marketing & Communications
Los Angeles Metropolitan AreaLed team of 5 channel specialists and 3 agencies to activate brand throughout consumer funnel, from awareness to conversion, resulting in 20% more impressions YOY, a 34% growth in traffic to t3micro.com, and a 17% YOY growth in sales. Developed yearly marketing strategies to drive online sales for both DTC and retail. Presented marketing campaign proposals to retailers, crafted media and co-o...
Mar. 2018 -Jun. 2021
T3 MicroDirector Marketing & Communications
Venice, CaliforniaDrove process improvements and collaboration frameworks for business and editorial calendars, new product launches, marketing initiatives and evergreen activations with cross-functional team members. Led PR, influencer, media, social, partnerships, and events teams in US and 6 international markets driving brand awareness and increased impressions by 23% YoY to 2.5 billion, contributing to a ...