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Years of experience: 13
Consumer IndustryPolitical ConsultantBanking & Capital MarketsEngagement ManagerConsultingCopywriting
Trust Score
Exceptionally trusted; proven professional excellence.
KC's Career Path
Dec. 2023 -Present
The Genius StrategyCreative Lead
Craft compelling brand narratives and translate identities into impactful messaging by creating engaging content across diverse mediums, from digital platforms to traditional advertising.
Successfully consulted on marketing strategy and brand architecture leading to double-digit sales growth for clients
Create dynamic copy across multiple channels by using consumer data and innovative ideas t...
Apr. 2023 -Dec. 2023
CommentSoldHead of Copy
Led and nurtured a dynamic Copy Team, fostering creativity and growth among junior copywriters. Established brand voice standards and messaging strategy and crafted copy across multiple touchpoints, achieving streamlined brand messaging.
Key Successes:
Creative lead on major product launches
Crafted growth-focused campaigns with data-informed content strategies by identifying operational effi...
Apr. 2021 -Mar. 2023
New Relic, Inc.Sr. Content Manager
United StatesHelped develop an outstanding brand identity and messaging architecture, across all products and platforms through voice, design and brand pillars. Partnered with Product Marketing to help build productbenefit messaging that resonated with target audience. Worked with audience research to define strategic market research and uncover new consumer insights.