San Francisco Bay AreaDefined, built, and executed the entire marketing function, including hiring a team; setting inbound, growth, brand, content, sales enablement, demand generation, and product marketing strategies; and optimizing MQLs throughout the entire sales lifecycle. * Led complete a rebranding transformation, including the website, collateral, event materials, and signage, increasing site traffic by 15%...
Nov. 2017 - Jan. 2022
SpotOn, IncDirector Of Marketing And Public Relations
San Francisco, California, United StatesEstablished the marketing function from the ground up (employee #30), leading the seamless execution of daily digital marketing strategies and hiring 20+ cross-functional team members in the Marketing department, including developers, graphic designers, copywriters, email marketing managers, project managers, and video production staff. Developed and set SOPs and managed the $10M budget. Cont...
San FranciscoDevised a brand strategy for the family of five brands while leading marketing, product management, sales management, brand management, website traffic growth, website UX, and advertising revenue. Drove all startup marketing efforts for seven SaaS divisions in the company and managed day-to-day project leadership for paid search, SEO, strategic partnerships, and digital marketing initiatives....