Years of experience: 33

CopywritingContent WriterSEO SpecialistCopywriterMarketingContent Manager

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Amy's Career Path
Freelance Copywriter/Marketing ConsultantAug. 2016 -
Present
Various CompaniesFreelance Copywriter/Marketing Consultant
WorldwideHere are just some of the ways in which I've helped others: • Created numerous digital assets over a 2-year period for a leading immuno- oncology brand (US and Global) targeting pathologists, physicians, and patients for various tumor types including renal cell carcinoma, melanoma, overall biomarker, and more. • Advertising campaign concepts ("Big Ideas") for new business pitches and product ...
SVP, Creative DirectorNov. 2015 -
Aug. 2016
Guidemark HealthSVP, Creative Director
Parsippany, NJ• Created "Achievable Moments" campaign to relaunch Abilify Maintena that showed physicians the potential benefits of this a long-acting injectable for schizophrenia from Otsuka. • Led and created all materials for the delayed professional and consumer launches of Amphora, the first non-hormonal, prescription contraceptive gel from Evofem.
Executive Creative DirectorMar. 2015 -
Nov. 2015
Beacon Healthcare CommunicationsExecutive Creative Director
Bedminster, New Jersey• Enhanced the direct-to-consumer and CRM efforts for Restasis, the first and only prescription therapy for chronic dry eye disease from Allergan, with more benefit-focused copy and contemporary infographics. • Supervised the managed markets launch of Aristada, a long-acting injectable for schizophrenia from Alkermes. • Revamped the creative department to be more digitally capable. • Reimagin...

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