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- Amy Hirschberg
Freelance Copywriter / Content Producer / Communication manager
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Years of experience: 32
CopywritingContent WriterSEO SpecialistCopywriterMarketingContent Manager
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Amy's Career Path
Aug. 2016 -Present
Various CompaniesFreelance Copywriter/Marketing Consultant
WorldwideHere are just some of the ways in which I've helped others: • Created numerous digital assets over a 2-year period for a leading immuno- oncology brand (US and Global) targeting pathologists, physicians, and patients for various tumor types including renal cell carcinoma, melanoma, overall biomarker, and more. • Advertising campaign concepts ("Big Ideas") for new business pitches and product ...
Nov. 2015 -Aug. 2016
Guidemark HealthSVP, Creative Director
Parsippany, NJ• Created "Achievable Moments" campaign to relaunch Abilify Maintena that showed physicians the potential benefits of this a long-acting injectable for schizophrenia from Otsuka.
• Led and created all materials for the delayed professional and consumer launches of Amphora, the first non-hormonal, prescription contraceptive gel from Evofem.
Mar. 2015 -Nov. 2015
Beacon Healthcare CommunicationsExecutive Creative Director
Bedminster, New Jersey• Enhanced the direct-to-consumer and CRM efforts for Restasis, the first and only prescription therapy for chronic dry eye disease from Allergan, with more benefit-focused copy and contemporary infographics.
• Supervised the managed markets launch of Aristada, a long-acting injectable for schizophrenia from Alkermes.
• Revamped the creative department to be more digitally capable.
• Reimagin...
Amy's Posts
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