Years of experience: 14

MarketingConsulting🏐 SportsBrand Marketing ManagerCommunications ManagerPR Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lara's Career Path
Director, Brand and CommunicationsApr. 2022 -
Present
MotusDirector, Brand and Communications
• Drive overall brand strategy and own all communication across the organization as we continue to scale including management of trademarks • Work with external creative agencies and your direct reports to develop integrated brand campaigns across earned/owned channels (content, organic search/SEO, social, PR); partner with the Demand Gen team on brand activations using paid channels. • Overs...
Manager, Brand ManagementMar. 2019 -
Apr. 2022
Motus, LLCManager, Brand Management
- Managed brand evolution and manage all brand assets for internal team, managed all brand M&A projects. - Lead a team of designers and content writers that owned our visual brand experience, social media channels, blog writing, marketing content creation and any company wide marketing request. - Lead team executing on all field marketing events including tradeshows, regional customer events,...
Marketing Events ManagerSep. 2016 -
Mar. 2019
Motus, LLCMarketing Events Manager
• Organize all aspects of Motus-hosted demand generation events including venue sourcing, pre- show promotion and post-show analysis • Own the end-to-end management of all Sales/Marketing events, including venue sourcing, pre-show promotion and post-show analysis • Own the Marketing Event Jira board and manage the two-week sprints • Manage all events to project and budget plans liaising with ...