Years of experience: 13

Growth HackerMarketingCRM managerMarketing Analytics Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Larissa's Career Path
CRM ManagerJan. 2023 -
Apr. 2024
iFoodCRM Manager
São Paulo, BrazilAs a results-driven CRM and Growth strategist, I specialize in designing and implementing data-driven retention strategies that drive customer engagement and business growth. With a proven track record in orchestrating CRM campaigns across multiple channels, I excel at managing CRM calendars to enhance targeting efficiency, reduce campaign clutter, and increase monthly active users. As a Grow...
Growth Marketing & CRM Manager at ShopeeDec. 2021 -
Jan. 2023
ShopeeGrowth Marketing & CRM Manager at Shopee
São Paulo, BrazilAs a CRM & Growth Marketing Manager at Shopee, I played a pivotal role in driving Shopee’s successful entry into the Brazilian market by leading customer acquisition and market penetration strategies. I managed the full scope of CRM operations, including strategic planning, audience segmentation, and sales funnel optimization, and spearheaded the development and execution of A/B testing to en...
Growth Marketing & CRM LeadDec. 2020 -
Dec. 2021
ShopeeGrowth Marketing & CRM Lead
São Paulo, Brazil