São Paulo, BrazilAs a results-driven CRM and Growth strategist, I specialize in designing and implementing data-driven retention strategies that drive customer engagement and business growth. With a proven track record in orchestrating CRM campaigns across multiple channels, I excel at managing CRM calendars to enhance targeting efficiency, reduce campaign clutter, and increase monthly active users. As a Grow...
São Paulo, BrazilAs a CRM & Growth Marketing Manager at Shopee, I played a pivotal role in driving Shopee’s successful entry into the Brazilian market by leading customer acquisition and market penetration strategies. I managed the full scope of CRM operations, including strategic planning, audience segmentation, and sales funnel optimization, and spearheaded the development and execution of A/B testing to en...