Years of experience: 25

ConsultingMarketing DirectorMarketingBusiness OwnerBrand Marketing ManagerCommunications Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Mike's Career Path
Leader of Marketing & Sales Teams + Digital Brand DirectorAug. 2018 -
Present
Delivered Fresh MarketingLeader of Marketing & Sales Teams + Digital Brand Director
Charlotte, North Carolina AreaDigital/Creative Strategy, Branding, Strategic Marketing, + Lead Generation: Creative Testing + Optimization of Digital Ads / Retail POS < Using behavioral science to improve: attention, engagement, and sales < Brands: Pepsi, Starbucks, Panera, Quaker, Circle K, Kellogg's, Mondelez, Ortega, Cheetos+ more Camping World / Good Sam /@MarcusLemonis < Social Media Consultant - Instagram, Facebook,...
Vice President MarketingOct. 2002 -
Aug. 2018
RSM (Retail Sports Marketing)Vice President Marketing
Charlotte, North Carolina AreaAgency Leader. Client/Team Coach. Brand Marketing Consultant < Created Award-Winning Digital Advertising, Web, PR, Sports Activation + Shopper Marketing < Established RSM Creative and Digital teams to grow revenue and attract new clients < Strong supporter of growth opportunities for associates < Created client strategic marketing, consumer research + new product launches Oakley / Luxottica <...
Group Account SupervisorJul. 1999 -
Sep. 2002
The Zimmerman AgencyGroup Account Supervisor
Tallahassee, Florida AreaLed "disruption focused" Web/Digital, Account Service, Creative, Branding + PR teams. ($18MM). < Continental Tire: "What Drives You" Brand Campaign (Digital/Print,Promo) revitalized USA sales < Lufthansa/LSGSkyChefs: Launched global digital catering eHub earning 50% airline share < Capital City Bank: Retail + Business solutions. Digital + Rebranding Campaign < AFLAC: Duck facts” creative camp...

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