▹Built and led the first Product Marketing team, setting strategy, OKRs, and a results-driven team culture;
▹Implements a data-driven market research approach, defining ICP, mapping buyer journey and buyer personas to uncover opportunities for new features and growth;
▹Defines product messaging and positioning around customer pain points, creating a communication guide for consistent value pr...
Dec. 2023 - Apr. 2024
AfyaHead of Product Marketing & Customer Lifecycle
▹Product Marketing Management and strategy for three business units, including B2B
Product Marketing ▹Established and structured the first Product Marketing team, strategy, OKRs, and culture, hiring and leading a team of nine;
▹Developed a strategic Product Marketing plan aligned with company objectives, leveraging market opportunities to guide initiatives and roadmap;
▹Led strategic research on competitive analysis and customer insights (personas, pricing sensitivity, Jobs...