Years of experience: 11

Marketing DirectorMarketingConsultingAdvisorCustomer Researcher

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Priscilla's Career Path
Head of Product Marketing & Customer LifecycleMay. 2024 -
Present
LG lugar de genteHead of Product Marketing & Customer Lifecycle
▹Built and led the first Product Marketing team, setting strategy, OKRs, and a results-driven team culture; ▹Implements a data-driven market research approach, defining ICP, mapping buyer journey and buyer personas to uncover opportunities for new features and growth; ▹Defines product messaging and positioning around customer pain points, creating a communication guide for consistent value pr...
Head of Product Marketing & Customer LifecycleDec. 2023 -
Apr. 2024
AfyaHead of Product Marketing & Customer Lifecycle
▹Product Marketing Management and strategy for three business units, including B2B
Product Marketing & Customer Lifecycle ManagerJun. 2022 -
Dec. 2023
AfyaProduct Marketing & Customer Lifecycle Manager
Product Marketing ▹Established and structured the first Product Marketing team, strategy, OKRs, and culture, hiring and leading a team of nine; ▹Developed a strategic Product Marketing plan aligned with company objectives, leveraging market opportunities to guide initiatives and roadmap; ▹Led strategic research on competitive analysis and customer insights (personas, pricing sensitivity, Jobs...