Established a best-in-class demand gen engine to drive aggressive growth targets in two separate markets: content delivery networks and cyber security for web applications at the edge for enterprise customers. Responsible for SEO/SEM, reporting, demand, customer marketing, social, PR, ABM, and digital/web. Implemented project management software for Marketing org. KEY ACHIEVEMENTS
- Increased...
Bellevue, Washington, United StatesDirected creative, UX, product, and marketing design for all Identity Digital brands. Developed marketing strategies to enhance brand awareness, demand generation, user engagement, and customer retention. Built personas and developed value proposition and brand positioning frameworks. Managed agency partners for website development/design, digital advertising, event and print assets, videos, ...